Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired…
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Simple steps to website marketing success
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing…
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Tips for pulling off a successful business event
Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then…
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The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
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Everything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
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5 ways to use graphics to illustrate a complex idea
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Whether a startup is trying to lure investors with a business plan…
Read More5 tips to help you make business decisions that get results
Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human…
Read MoreHow to nail your next presentation: 10 rules for public speaking success
I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some…
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