Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia, into our Nation’s Capital, and then through the labyrinthine streets of Washington,…
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7 tips for effective press releases
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know…
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I’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
Read MoreYour digital PR needs to account for emotions
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
Read MoreAre you making these common PR mistakes?
Image Credit: Isentia Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company,…
Read MoreDIY Digital PR (Online Engagement & Blogger Outreach)
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
Read MorePush versus pull marketing: in B2B, you need both
The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What? Well,…
Read MoreWorking your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
Read MoreHow can PR people Do It Wrong Quickly?
If you’re a veteran PR person who’s still chasing after those mythical reporters with a “Press” card tucked into their hat bands, how did you ever find this blog? No,…
Read MorePR Professionals Do Web 2.0
Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…
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