Whether it’s called online shopping, e-business or e-commerce, the fact is that buying and selling over the web isn’t new. In fact, there’s a generation of young shoppers right now…
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Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
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Using your website to get to know your customers
Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course,…
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Getting to ABM: notes from the field
Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe, SVP marketing and business development at Enli Health Intelligence, spoke…
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How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
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The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
Read MoreWhy does Facebook want to build a phone?
Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid…
Read MoreHindsight 20/20 Series: 4. Your social business platform as a shopping mall
At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
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