Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not…
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Tactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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3 innovative ways to structure video content to support sales engagement
1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a…
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To get the best prospecting data, use a broker
Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
Read MoreIs your content marketing using your personas and buyer’s journeys?
I don’t generally see content being designed for personas and buyer’s journeys. I am not sure why, but I have suggested one change for clients that has helped. Create a…
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The five things most marketers get wrong about personas
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. Personas can be helpful…
Read MoreJump-start your content marketing through better market segmentation
This Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and…
Read MoreDo we really understand personas?
Personas are all the rage and we love to talk about them, cool Internet marketers that we are. But when my family tried to arrange live-in health care for my…
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