Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read MoreDeepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
Read MoreLessons from one year of Instagram stories
As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
Read MoreThe 10 most fascinating people in B2B marketing in 2017
Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I…
Read More5 smart ways to use social media for knowledge sharing
The last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials…
Read MoreDigital herds
In his thought-provoking podcast Revisionist History, renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.” In one of its most captivating episodes, “The Big…
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