Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots…
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Why every business needs a social media business audit
Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
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Cybersecurity in a hyper-connected smart city
In our days we read more stories than ever about the current size of the IoT field. The fact that we can connect any possible device on the Internet and…
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Virtual reality for B2B marketing may soon be reality
I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times, gifted more than a million…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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