Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And that’s good–we want to count when…
Read Moreonline marketing
Why are marketers afraid of data?
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. All the…
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Are you missing these Facebook features for marketers?
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may…
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How to make interactive video for free
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer,…
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Everyone says their marketing is “data driven”
I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem…
Read MoreInfluencer marketing is like a wedding
In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. The influencer marketing campaign…
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Influencer marketing should be fun, fun, fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting,…
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4 tips for budding entrepreneurs trying to get capital
Entrepreneurs have a lot of challenges, but there are also a lot of potential rewards to make the difficult journey worth it. One of those challenges is seeking the capital…
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Amazon telegraphs the next step in pharmacies
Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It started with books, a famously inefficient…
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Web design for beginners: all the basics covered
It’s hard to overstate the value of your company’s website. Even if you don’t typically conduct a lot of business through digital media, it’s still vital to have a vibrant,…
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