Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read MoreMobile Marketing
What’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and…
Read MoreHow you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
Read MoreWhat Google really doesn’t want you to know about search
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to…
Read MoreDigitizing Telcos
In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and…
Read MoreUnderstanding consumers
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…
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Why you need a mobile-native website today
I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I…
Read MoreMobile will disrupt your industry: 3 ways to protect your business
How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” According to the Economist,…
Read MoreMeasuring mobile
Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…
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