While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
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Pokémon Go and the virtual future of storytelling
Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
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My PocketCHIP is a portable Linux box
Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek….
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
Read MoreSearch: what is it good for?
How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of…
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France’s Google is different than ours
I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. As part of that trip, I brought my unlocked Google…
Read MoreSurviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
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2015 is the year of the message board
In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the ’80s to the Internet Newsgroups of the…
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Bing’s redesign feels desperate
This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been…
Read MoreCan Google succeed at everything?
A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as…
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