This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. You’ve built your website, defined your editorial…
Read MoreMarketing metrics
How a smarter website can improve your marketing effectiveness, Part III
Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve…
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50 Facts about online consumer behavior not to ignore
81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreMarketing failure should not be fatal
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time…
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