A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
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The Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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What influencer marketer Kristen Matthews wants from clients and creators
Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing, each according to influencer marketing guru and creator relations…
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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
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Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
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Don’t silo link building
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It…
Read MoreThe key to content marketing success: A well-crafted strategy
Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t…
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