I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
Read MoreKey Performance Indicators
5 KPIs for analyzing the success of social media customer service
Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and…
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Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
Read MoreChoosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
Read More12 experts define Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development and management. They are too often taken to mean any metric or data…
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