There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make…
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GaggleAMP AMPlify employee and partner engagement conference
While you’re reading this on Tuesday, I am writing it on the Sunday before, since I will be mounting my 1995 BMW K1100LT touring motorcycle, donning my Shoei RF-1100 helmet and Aerostich Falstaff…
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Launching your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their…
Read MoreScarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
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Make the most of your CRM this year
Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of…
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Audience Lab is a secret weapon for political advertisers
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing…
Read MoreHow data supports the Mobile Conversion Strategy
Choosing Customer Lifecycle vs. Funnel Analysis. Recently, I found myself at a local auto dealer service desk looking at the numerous cards and flyers on the counter for casual inspection….
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Time to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
Read MoreIntegrating mobile video branding into the auto purchase funnel
Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from…
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