Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook’s decision to tamp down…
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6 important data points to record on your customers
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data,…
Read MoreInequality of pay undermining trust in CEOs and corporate brands
Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was…
Read MoreHow a smarter website can improve your marketing effectiveness, Part I
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp,…
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I’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
Read MoreWhy brands need a different kind of content.
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course…
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If you post it will they come (to read your blog)?
I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you…
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Kindness opens many doors online
There are a lot of assholes online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded, armored against all the other assholes online. It’s a vicious cycle. We’ve all…
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Earned media influencer outreach is alive and well
As I mentioned last month in Influencer Marketing Tools of the Trade, Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny…
Read MoreHow to protect yourself on Twitter
I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby,…
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