Recently, what I hear about online communities on the radio, the Internet, and TV is how they are either: 1) exclusive bubbles in which all the denizens are echo chamber zombies…
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5 smart ways to use social media for knowledge sharing
The last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials…
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Where to start your B2B video marketing project
Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to…
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Your company’s digital future is still open, if you capture it first
Lesson for leaders You can control your digital future if your know where you’re going, and know how to reach it first. But if you don’t know, someone else will…
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How adaptive sourcing and digital transformation will put you in the winner’s circle
These days, everybody has a plan to transform his or her business. Big companies aim to make the way they deliver services and products and how they interact with customers…
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
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The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
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How co-working spaces are revolutionizing the workplace
As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are…
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Beyond the buzzwords
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
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