I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
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Interesting content marketing trends to watch for in 2017
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that…
Read MoreHow data supports the Mobile Conversion Strategy
Choosing Customer Lifecycle vs. Funnel Analysis. Recently, I found myself at a local auto dealer service desk looking at the numerous cards and flyers on the counter for casual inspection….
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