If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their…
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Does your AI need a personality?
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
Read MoreKeyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
Read MoreWhat is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
Read MoreInternational SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
Read MoreWhere is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
Read MoreMan versus machine
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as…
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