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An ending and a beginning

30 years is a long time. If I didn’t know better, I’d suspect that I was getting old. A few months ago, I wrote about my experience taking a couple…

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Branding Tactics for Search

Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…

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