When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate…
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Marketers must be mindful of the software ecosystem
It’s a brave new world for marketers. When I started in this business, it would have been hard to find two teams with less in common than the IT team…
Read MoreWhat Watson and Jeopardy Teach Us about Computers and Language
Like millions of others, I have watched the past two nights as a computer has taken on Ken Jennings and Brad Rutter, Jeopardy’s two greatest champions. IBM’s Watson has dominated…
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IBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
Read MoreHow does a company use its Twitter identity?
Friday, I presented at a private event for IBM’s marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreShort video on Do It Wrong Quickly and Web 2.0 Marketing
IBM Denmark did a short interview with me after my event with them a couple of weeks ago and I finally got around to posting it. It’s only three minutes…
Read MoreIBM’s Sandy Carter on using social media
Sandy Carter is the IBM Vice President of Service-Oriented Architecture, Business Process Management, and WebSphere Strategy, Channels, and Marketing. (That’s a title that might need to be continued on the…
Read MoreAn ending and a beginning
30 years is a long time. If I didn’t know better, I’d suspect that I was getting old. A few months ago, I wrote about my experience taking a couple…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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