Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
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4 tips for creating a more genuine and engaging social media strategy
Once upon a time, you probably used Facebook to check if your crush at school was “single” or “in a relationship,” and left it at that. Your parents weren’t on…
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Where to start your B2B video marketing project
Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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50 Amazing Facts About Amazon to Inspire Your Company
Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
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Digital is plural
As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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30 fascinating facts about organic vs paid social media
Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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Lead your customers to your best online content: here’s how
You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your…
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10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
Read MoreFull time, internship, or freelance?
Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of…
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