As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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Review bots, fake news, and the misinformation age
This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated…
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Fake news is an old tradition
It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both…
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3 costly small business loan mistakes entrepreneurs make
When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with…
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50 Amazing Facts About Amazon to Inspire Your Company
Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
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Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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6 types of content your readers hate
When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running…
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The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
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Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
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Branded content just another shade of fake news?
Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand…
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