Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice…
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