Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
Read Moreexpectations
Email marketers are from Mars, email consumers are not
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here, along with my other…
Read More
How to transform your workspace into a hub for millennials
Young blood is a resource that will keep your business functional and relevant — no matter what you do. However, as is the case with every new generation of workers, millennials…
Read More
A/B testing your email marketing
As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to…
Read More
Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
Read More5 Effective strategies for A/B testing search
What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the…
Read More
How exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
Read More
Take leadership through exponential growth publishing
Lesson for leaders How can publishers take back leadership from the tech giants, Google and Facebook? The way to defeat their platforms is to change the paradigm. Exponential growth…
Read More
Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
Read More
Digital marketing requires millennial marketers
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are…
Read More
