After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using…
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Are There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
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How to Create Engaging Virtual Internal Events
Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls,…
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Improving Your Response to the BLM Movement
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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5 steps to wrangling your most important social media channels
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the…
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5 reasons B2B firms should invest in social media
Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers…
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