Every technology buyer’s journey involves watching videos. If you’re involved in budgeting and producing those videos, you’re probably looking for ways AI can help. I think you can get the…
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How to Use AI to Organize Content and Accelerate the Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to…
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How to Speed Up the Customer Journey
81% of B2B buyers prefer digital channels to face-to-face encounters 63% of B2B buyers disregard content that is not personalized to their interests, needs, industry, or role More than 80%…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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Our New Digital Selling Reality Needs More Empathy
In September 2019, “A Brief History of Digital Transformation” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their…
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