Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data?…
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Why brands need a different kind of content.
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course…
Read MoreWhy don’t more marketers use keyword research?
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
Read MoreIs your marketing telling customers to go away?
I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but…
Read MoreYour big marketing budget is not as big an advantage anymore
It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money–lots of it. In the two decades since the web was birthed, money…
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Influencer marketing tools of the trade
Off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil….
Read MoreWhy SEO is just the start for digital marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read MoreWhat “test and learn” looks like in practice
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a…
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Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
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