Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in…
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Prospecting data accuracy
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over…
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Time to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
Read MoreThe 10 most fascinating people in B2B Marketing in 2015
With a tip of the hat to Barbara Walters, I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this…
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