Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
Read MoreCrisis Management
Five social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR
Every once in a while magic happens. Magic in the form of Shel Holtz, godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications…
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8 ways to refresh your brain when you’re overworked
Stress is such a normal part of daily life; it’s easy to forget that it takes a toll. If you don’t take care of yourself when you’re feeling overworked, the…
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Why you need 3,643 domains just like President Donald J. Trump
Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos. What Donald…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
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How culture breeds commitment
Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior Corporate Communicators Conference was so exceptional. The theme was…
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Add For Immediate Release to your podcast queue
A couple Sundays ago I met up with Joseph Thornley, Lynette Young, and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate…
Read MoreWhen free social listening tools don’t cut it
Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is…
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