Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
Read Morecreativity
How purposeful branding is driving millennials and social entrepreneurship
The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more…
Read More
Creativity vs. productivity: AI to the rescue
Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For…
Read More
4 tips to successful digital writing
As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites,…
Read More
Why walking meetings can be wonderful at work
This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings,…
Read More
3 blockers of outside-in marketing
In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which…
Read More
8 ways to refresh your brain when you’re overworked
Stress is such a normal part of daily life; it’s easy to forget that it takes a toll. If you don’t take care of yourself when you’re feeling overworked, the…
Read More
Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
Read More
It’s normal to be bad before you’re good
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at…
Read MoreHey PR: make way for content and creativity
Just a few months ago, I took a stand on the side of writers and creative professionals (“Calling All Creatives“). I argued that content is the new PR and creative…
Read More
