Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking…
Read MoreContent Marketing
What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
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Socialize your videos for business development
People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: video is a medium…
Read MoreHow Putin’s brand inspires Trump
Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a…
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What is structured content?
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data…
Read MoreHow a smarter website can improve your marketing effectiveness, Part II
It’s time for part two of the three-part series of posts I began next month. (All of which are a collaboration with long-time colleague Scott Hornstein. We owe a tip of…
Read MoreHow do your authors create better content?
We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content…
Read MoreBiznology’s best info on content marketing
On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing…
Read MoreAre your marketing personas your sales market segments?
Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how…
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