Image Source: Pexels Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application…
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Six Ways to Connect with your B2B Website Visitors
Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
Read MoreWhy COVID-19 is Like Malware
At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full. My assignment…
Read MoreHow to Boost Conversion Rates in 2020
Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature. We rely on numbers to analyze successful and the not…
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Chatbots in the Post-Pandemic Era
V00:2300:27J Joseph Weizenbaum, a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof. Henry Higgins transforms…
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Where is B2B marketing headed now? 7 predictions for 2019
I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors.
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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15% of today’s jobs will be gone by 2030
It might be time to start thinking about a career change if you are in any of these types of jobs in the global workforce. It is crazy to think…
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3 reasons to avoid Accelerated Mobile Pages (AMPs)
I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
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