I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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Convert articles and blog posts to video
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should…
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Meet more new clients with these 8 tactics
For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. Today you have to find and woo strangers–get…
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B2B marketing lessons from Michael Brenner
I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom…
Read MoreHow to build your social selling system with LinkedIn and Twitter
It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail…
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How to integrate offline campaigns with your digital marketing strategy
A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing…
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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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How can you start using hashtags effectively on LinkedIn?
There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and…
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Why most B2B social media programs fail to generate real leads
If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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