My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
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Why paid search is still frustrating for searchers
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that…
Read MoreInnovators wanted: marketing to generation live
Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called…
Read MoreHindsight 20/20 Series: 1. Your choice of social platform does matter
A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey…
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Where to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read MoreMisquotes and memes: accepting what you cannot control
Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across…
Read MoreDo best practices really exist in the realm of Social Business?
A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82…
Read MoreTop 5 ways to optimize sales enablement efforts
Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing…
Read MoreSocial media: for sales or for show?
Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem…
Read More5 Reasons why content marketing is so 2012
Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways,…
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