You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer,…
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Why your sales team thinks marketing is useless
If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Second, there…
Read MoreWhat kind of video do you need in sales communication?
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem…
Read MoreThe untapped potential of video for sales enablement
“Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “10 Fearless Predictions for B2B Tech Sales and Marketing in 2017” from Gartner technology marketing analyst Todd…
Read MoreHow purposeful branding is driving millennials and social entrepreneurship
The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more…
Read MoreWhy you need a strategic approach to your LinkedIn network
Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many…
Read MoreRead this article before you start a social media program
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half…
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