I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work…
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Top 15 Online Marketing Tips and Tricks for Small Businesses
The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful…
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How Technology Improves Workplace Productivity
It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency…
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The 10 most fascinating people in B2B marketing in 2018
The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential,…
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It takes a village to launch a new online publication
My amazing team and I just launched a site called Newconomy. On the surface, it’s a news site focusing on the new crypto-economy, with daily market reports on how cryptocoins…
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6 Ways Using Innovative Technologies can Drive Growth
Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason for you to give up. There…
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Improving the video customer experience of IT decision-makers
Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers. Since watching your videos is part of the sales process, it makes sense…
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4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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What B2C marketers can learn from B2B
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to treat business buyers as individuals, with their own personas, analyze…
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10 tips for creating effective business reports
An efficient business report is crucial for any successful project. You may work hard and have awesome achievements. However, if you want the results of your work to be appreciated…
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