Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. All of…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 2
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here:…
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SEMRush gives webmasters all their tools in one dashboard
I just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out — check it out, it’s pretty advanced and comprehensive:…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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5 steps to wrangling your most important social media channels
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the…
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Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
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The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
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Your social media marketing automation solution
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
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