Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I…
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How to select the right lead generation media mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together…
Read MoreHow long should your online business video production be?
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We…
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read More5 B2B data trends
The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
Read MoreB2B data decay and list rental – buyer beware!
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no…
Read MoreExciting new tools for B2B prospecting
Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were…
Read MoreShow, don’t tell: Applying B2C marketing techniques to B2B
B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package…
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