Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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The state of B2B marketing in Asia—moving toward digital
While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum, CEO of…
Read MoreIT buyers are calling for a change in how you market & sell to them on LinkedIn
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to…
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Virtual reality for B2B marketing may soon be reality
I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times, gifted more than a million…
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Analyze your target’s buying process, for greater marketing efficiency
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by…
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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Remember to market to your own influencer network
I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward….
Read MoreHow to select the perfect B2B data vendor
Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just use this handy checklist of criteria, organized in…
Read More7 tips for effective press releases
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know…
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