A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The survey of marketing…
Read MoreB2B Marketing
Three annoying things about B2B marketing
I’m always running around saying how much I enjoy B2B marketing, because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find…
Read More
Personal Branding — What is it Really?
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. What do you want…
Read More
What B2C marketers can learn from B2B
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to treat business buyers as individuals, with their own personas, analyze…
Read More
Keeping up with ABM: Tips from the FlipMyFunnel conference
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here, for example. …
Read More
Attribution: The secret sauce of digital marketing
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also…
Read More
Automating your marketing through the B2B customer journey: an interview with Rich Herbst
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss…
Read More
You probably have too many personas
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not…
Read More
Top Trends in B2B Marketing
[Note: The webinar starts about the :37 mark due to some technical difficulties.] Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to…
Read More
Travel mugs help spread your business around this summer
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Travel mugs…
Read More
