In this episode of her Settle Smarter podcast, our Consultants Collective member and executive coach Dana Look-Arimoto chats with with Lauren B. Jones, Founder, Leap Consulting Solutions about the importance…
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How CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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Should brands take a public stand on social or political issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world….
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The rise of “morality-via-branding” to add empathy and connect emotionally
If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
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The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
Read MoreThe real value of engaging your audience in content marketing
Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands…
Read MoreWhen being real matters
If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela. Clearly, he was a unique individual and…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
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