Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
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How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two…
Read MoreWhat you don’t know about ad fraud can hurt you
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of…
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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Effective email marketing design
We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the…
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Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
Lesson for leaders Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow….
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
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2 applications of marketing AI
The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how…
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Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
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