Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
Read MoreAmazon.com
When it comes to Big Data, don’t forget the small stuff
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little…
Read More
Your website is wearing mom jeans and shoulder pads
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
Read MoreBlog your way into a book deal
Your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your…
Read Moree-Commerce innovation, and it’s not from Amazon
If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have…
Read MoreGroupon’s competition isn’t LivingSocial. It’s Amazon.
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that’s pretty sweet. I bought it. It…
Read MoreDoes experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
Read MoreThe joys (and dangers) of crowdsourced marketing
It almost sounds magical–a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon’s…
Read More
