Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge…
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I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
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Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence…
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Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
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Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far…
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Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
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In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which…
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I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit…
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