With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “no one in tech will admit they are old.” Well,…
Read MoreAgile Marketing
What am I supposed to do with all this data?
Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
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Design thinking
In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), design…
Read MoreAttribution: the science of marketing
As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which…
Read MoreIs your marketing running on excuses?
One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The…
Read MoreYour big marketing budget is not as big an advantage anymore
It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money–lots of it. In the two decades since the web was birthed, money…
Read MoreIs marketing content’s quality intrinsic, or proved in the wild?
This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure…
Read MoreNew York’s happiest B2B database marketer
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands…
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