Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus…
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The 1H B2B Marketing Restrospective
The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much…
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Thanksgiving is every day for companies pursuing AI in marketing
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI…
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3 Signs it’s time to ditch a digital marketing campaign
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move…
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Inspiration for your transformation, part II
In last month’s post, we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city…
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Why are marketers afraid of data?
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. All the…
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Everyone says their marketing is “data driven”
I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem…
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How do you know how long to A/B test your website changes?
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come…
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3 hacks of agile scrum for content design
I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing about the challenges of adopting agile. I was…
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Digital is stranger than you can think—here’s how to think stranger
Werner Heisenberg, the legendary physicist, once said, “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about…
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