A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
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Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
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Virtual online community and social media article roundup
Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL‘s birthdate, circa 1985. The very first online forums go back…
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Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
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How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two…
Read MoreWhat you don’t know about ad fraud can hurt you
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of…
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Windows to Go is a movable feast from SPYRUS
When I travel or visit friends for get-togethers, dinner parties, or movie nights, I often ditch my laptop at home. However, there’s such a thing as herd immunity in computing:…
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What does your site search mean for your reputation?
Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that…
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Tell your tech business video story with a diagram
A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram”…
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