I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content…
Read More
Online marketing 101: matching tone, style, and content
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in…
Read More
How secure are cloud based systems?
As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google…
Read More
Steal this online reputation management process
Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly…
Read More
How do you know how long to A/B test your website changes?
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come…
Read More
Are you testing the right things on your website?
It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer…
Read More
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Read More
Will growing income disparity force CEOs to re-brand?
It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018….
Read More
Online reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
Read More
Your content marketing must sell solutions, not stuff
I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be…
Read More
