Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent…
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SearchChat Podcast: How AI Drives Value for Your Business
In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own…
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How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience
Technology has become an inextricable part of every industry, and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike….
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The Trouble with Buyer’s Journey Maps
Let me ask you a controversial question: Is it time for you to rethink the buyer’s journey for your business? I know that for many companies buyer’s journeys represent a…
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Prospect Experience Marketing: Find the Gold in Your Lead Generation Program
I recently caught up with Dan McDade, longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to…
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How to make outstanding video thumbnails
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on…
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Technology is Not Your Differentiator; Ability to Act Is Your Differentiator
I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might…
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4 Digital Marketing Tips to Expand Your Brand Presence
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a…
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GDPR: One Year Later
Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom…
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How Employee Advocacy Programs Can Help Businesses Achieve Their Goals
One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. No matter the size of your company, there are people…
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