I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned…
Read MoreLink Building Basics: Finding link opportunities
Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign…
Read MoreYou’ve got great content. Now what?
Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating…
Read MoreDomain name registration strategy
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name…
Read More“Brooklyn” – a rejuvenated, hot brand
Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. The right…
Read MoreThe importance of branding to content marketing
Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone…
Read MoreSocial media in a polarized world
I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Prepaid mobile data plans, stadiums in the outskirts…
Read MoreHow to sell your SEO strategy & get buy-ins across the enterprise
How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get…
Read MoreHow to be a Google+ success
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot…
Read MoreMarketing to your own IT department
Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many…
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