Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
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Are you brave enough for digital marketing?
I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students…
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Google+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
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Stop putting account links in your emails
For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling…
Read MoreB2B marketing is falling down on the Job
I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor. “I gave the guy an appointment, and he spent…
Read MoreWill hyper-personalized content help or hurt us?
As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. Indoor GPS beacon technology has the potential to track consumers…
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4 simple truths about content marketing re-imagined
Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics, which are based on the increasingly fine and detailed…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreWhy do companies struggle with ROI?
Why do companies struggle with ROI? Here are 26 reasons 70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot) 52%…
Read MoreThe 5 laws of effective e-Commerce websites
In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at…
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