Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
Read MoreUnderstanding diversity in the workplace
Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more….
Read MoreHow much does customizing your marketing technology cost?
I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing…
Read MoreAre you thinking clearly about the search ranking algorithm?
Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while…
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Task management is time management: 3 tools that work
Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better…
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How to use influencer marketing to promote your book
Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
Read MoreUnderstanding consumers
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…
Read MoreCase study in data-driven B2B customer acquisition marketing
My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of…
Read MoreContent meets the B2B buying process (1 of 2)
Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But…
Read MoreSurvey says: ANZ Companies use social media for business
Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and…
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